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Power your new venture to success with The Startup Owner’s Manual.
This near-encyclopedic guide unlocks the secrets to startup success – walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.
Whether you’re launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you’ll learn how to:
- Use the Customer Development method to bring your business idea to life
- Conduct your search for a scalable, profitable business model
- Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
- Find Product-Market fit
- Get, Keep and Grow customers
- Fuel growth with metrics that matter
- Avoid the 9 deadly sins startups commit most often
The bookl lays out the best practices, lessons and tips that have swept the world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.